Services:
Sharp thinking,
Useful advice.
I work across brand, marketing and commercial strategy. Which, in practice, means the scope varies quite a bit. Some clients need a clear positioning strategy. Others need senior marketing leadership on a part-time basis. Others need someone to help them understand their market before they make an expensive decision.
Evey client is different. There’s no one size fits all approach. What stays consistent is the approach: start with what’s true, and build from there.
Core services:
Brand strategy and positioning
Who you are. What you stand for. Why anyone should care. I work with businesses to develop positioning that’s distinctive, commercially relevant, and honest about what the business can actually deliver.
Brand purpose, vision and values
Brand architecture and portfolio structure
Positioning and differentiation strategy
Tone of voice and messaging frameworks
Brand DNA and creative brief development
Fractional / Interim Marketing Director
Senior marketing leadership without the full-time commitment. I work with founders and scaling teams on a retained or project basis: setting direction, stress-testing strategy, building the function around a plan that’s grounded in something real.
Marketing strategy aligned to commercial growth goals
Building and scaling marketing functions
Go-to-market launches and new market entry
Senior leadership during periods of transition
Board-level marketing counsel
Research and insight
Before the strategy, the evidence. I combine qualitative research, customer interviews, stakeholder conversations, category immersion, with quantitative analysis to get to the insight that actually changes what the business does.
Customer segmentation and persona development
Qualitative research and stakeholder interviews
Competitor and category analysis
Social listening and trend mapping
Research synthesis and strategic implications
Go-to-market and growth strategy
Entering a new market, launching a new product, or relaunching something that didn’t land? I build the commercial logic that sits behind the plan and test it before it becomes expensive.
Market entry and GTM strategy
Business model evaluation
Marketing efficiency audits
Growth and innovation strategy
Pitch, fundraising and exit narrative
Creative strategy and agency collaboration
For businesses working with agencies or internal creative teams. I’ve sat on both sides of that table. Which means I can make the conversation more productive on either end.
Creative briefing and strategy
Campaign evaluation
Agency alignment management
Integrated campaign development
Three steps. No surprises.
1.
Understand
Conversations with you, your team, and often your customers. I want to know what’s working, what isn’t, and what you’ve already tried.
2.
Diagnose
Research, competitor audit, stakeholder interviews. I look for the gap between what the business believes and what’s actually true. That gap is usually where the most useful work happens.
3.
Deliver
Clear strategy, practical recommendations, and frameworks you can act on. Work that makes sense to the CFO and the creative director. And that holds up six months later.